Deliver Design with confidence.
CORE Discovery is back! Do better work, reduce revisions, and charge more.
Trusted by thousands of creative teams worldwide
The kit that started it all
The original framework for a digital world built on brand, users, and business goals.
Born a decade ago, perfected through thousands of sessions worldwide.
What CORE does for you
Three principles that upgrade how you lead, think, and deliver.
Spark clarity from the start
No more vague briefs or scattered input. Just shared language and real decisions.
Get to the heart of what is really needed
CORE gives you a structured yet flexible way to uncover truth and alignment.
Lead with presence, not pressure
When you show up clear, calm, and co-creative — your clients follow your lead.
By the numbers
Thousands of creatives run discovery with CORE. The framework has powered everything from startup launches to full rebrands and small-business turnarounds.
The impact compounds fast! Because when everyone is aligned with precision, decisions land, momentum builds, and the work actually moves.
people have used CORE Discovery
raised by startups that used CORE Discovery
in exits for companies that started with CORE
"Seeing CORE executed masterfully by José himself for one of my clients was an eye-opening experience. Our client was engaged, excited and the results were undeniable – clarity, alignment, and a creative direction that felt inevitable. It shifted the whole project from guessing to precision. Watching him run CORE is like watching someone upgrade the operating system of a team in real time."
What Disciplines Use CORE?
The framework moves you through discovery with precision and purpose
UX/UI
Before you run exercises, your team needs to be on the same ground
Branding
Focused exercises surface what matters and cut through the noise quickly
Consulting
Alignment happens first, decisions follow naturally
What’s inside:
CORE work session structure, step-by-step facilitation flow, visual prompts for teams, editable briefs, project kickoff templates, three full strategy docs from real projects, a rebrand case study, and community access for support when you need it.
Run Your First Discovery Session This Week
The same framework creatives, founders, and teams use to close clients, launch brands, and run discovery with confidence. Everything included.
Or 3 payments
of $69
Real Examples. Real Clients. Real Outcomes.
CORE Discovery includes real project stories, execution examples, and interviews that show the work created and the impact it had on their clients.
What people say
Designers and studio owners share how CORE changed their work.
Includes CORE Circle! access for three months
Connect with other creatives using the framework
Real Feedback. Real Practitioners. Every Month.
Present your CORE Discovery ideas live, get real feedback from real practitioners, and build the confidence to facilitate like a pro.You won't just learn — you'll show up, sharpen your voice, and level up in public.
FAQs
Find answers about CORE Discovery and how it works for your team.
Yes. This release includes new case studies, updated templates, clearer instructions, and video walk-throughs that make the process easier to learn and easier to sell. If you’ve been using CORE “from memory,” this version gives you structure, confidence, and client-ready tools. Think of it as the tightened, modernized version pros use today.
Immediately. Most practitioners run their first paid session in 1–2 weeks. The kit gives you step-by-step agendas, scripts, examples, and a complete workflow so you don’t have to “figure it out.” If you can run a Zoom call, you can facilitate CORE.
Yes. CORE aligns decision-makers early, which eliminates 80% of revision cycles. Clients see the strategy before you design, so you shift from “designer doing tasks” to “strategic partner making decisions.” That positioning is what allows you to raise your price—without resistance.
No. CORE was built for designers and creatives who want a repeatable, confidence-building process. You don’t need an MBA—just follow the exercises as written. You’ll sound more strategic on day one, and over time the framework becomes your second language.
Yes. AI speeds up execution, not alignment. Clients still need clarity, direction, and consensus before anything gets designed or produced. CORE gives you the human part AI can’t replace—facilitation, decision-making, and guiding teams to agreement. The practitioners who lead the room will stay in demand, no matter how fast the tools evolve.
Hello, fellow traveler. Where are you headed?
I’m José Abraham Caballer, after years of running teams, building agencies, and drowning in revisions, I realized most creative pain comes from misalignment, not lack of talent.
CORE Discovery is the framework I built from my UX roots and real-world battle scars— a simple way to align teams fast, reduce revisions, and replace uncertainty with structure.
In a world where AI is shifting the ground under our feet, creatives need methods that make them indispensable. This is mine. This is yours now too.
The Easiest Way to Run a Discovery Session.
Everything is ready for you to start running CORE Discovery.